In 1969, Don and Doris Fisher opened a first of its kind GAP store to meet the needs of the generation gap. In doing so, they created a brand that unites generations through iconic style. They believe Gap should be a force for good. They are creating sustainable change and equitable spaces for all people one stitch at a time. Their purpose is to create change that is sustainable, to enrich communities, and to be better for this generation and the next. They design products with better materials and strive to make a positive impact for people and our planet.