The Samsonite brand was born in 1910 when founder Jesse Shwayder began producing luggage for a small and affluent group travelers. Today, Samsonite Group is one of the world's largest and most recognized designers and distributors in the luggage industry. Its tagline – 'Life's a Journey' – embodies the brand's belief and vision, symbolizing the role Samsonite has in the multi-faceted lives of travelers.